Baby2babY
A project made as part of my studies in General Assembly.
I conducted competitive analysis, user research, UX design using Figma.
Problem
People buy baby product constantly. Kids are growing up fast and required high turnover of baby gear.
​
Solution
Creating a platform that create simplicity in the process of getting second hand baby gear.
​
Target Audience
Parents with babies or toddlers who use technology to achieve their goals. Also, people who need baby and toddler gear and can get them second-hand.
RESEARCH
Research Plan
Research Goals​
-
What are their challenges regarding baby gear they are facing today?
-
How do they get their baby gear now?
-
Are they getting second-hand baby gear now? if so- how? if not- why?
-
What are they doing with their unnecessary products?
-
What information are they looking at when they buy new (or second-hand) baby gear?
Research Method
# Interviews
-
Total number of interviews: 6
-
Estimated duration of interview: 20 min
# Competitive analysis
​
# Task analysis
Recruitment
-
Recruiting method: people I know, friends of friends, people in public places (Guerrilla research)
-
Recruiting cost: none
Interview​
"I prefer to get everything second-hand, because it is usually for short term"
"When you can not feel/check the product's recommendations are important"
Affinity Mapping
Interview Insights
-
Parents love secondhand products, especially when their kids are young.
-
Viewing the product before buying it is important
-
Recommendations about brands are important
-
I want to know the person I'm getting the products from
Behaviors
-
Buying most of the products online
-
Checking prices and recommendations
-
Checking some of the stuff in the store before ordering online (cloth, crib..)
-
Get baby gear from family and friends
Getting free (or cheap) products, keeping the environment.
Getting used products that does not look new or stuff that get messy that they don't want their children to touch
Persona
Problem Statements
{User} needs a way to {get second-hand baby gear} because {babies are growing up fast and the thing that they are using is only for a short term}.
{User} needs a way to {find the specific products she needs} because {they do not need everything they get from family and friends}.
​
{User} needs a way to {get what she needs from people she can trust} because {she want to use second hand but not from a complete stranger}
INFORMATION ARCHITECTURE
User Flows
The task: Find a shirt
1
2
The Task: Create a community
Card Sorting
Task
Take all these baby gear and divide them into categories (at least 5), that makes sense to you
Card sort report
SUMMARY
The facilitator conducted an open card sort with 36 cards and a total of 5 participants. The card sort was conducted in person.
TEST OBJECTIVE
The card sort was conducted to help shape the information architecture for the design of <Baby2babY> and uncover how intended users expect to see content and information organized on the product's app .
PARTICIPANTS
The total number of individuals who attempted the card sort was 5.
The total number of individuals who successfully completed the card sort was 5.
DATA COLLECTED
-
The qualitative data collected includes participant comments and annotations.
-
The quantitative data collected includes card sort and category ranking metrics as well as the general frequency of similar terms used.
RESULTS
Results showed there are 4 main categories
-
Baby
-
Clothing
-
Outside
-
Games
These categories will be divided into more subsections
Site Map
PROTOTYPING
&
USABILITY TESTING
Usability test planning
Description
The test will indicate if the app is intuitive for users, if they know what to do in order to complete their goals.
Goals
Users will be able to accomplish:
-
Sign in to the app
-
Contact a seller about a stroller
-
Upload their own item to the app
Equipment
Figma
Recruiting Method
People I know, from my own network
Users
Users with kids, who uses online apps for different purchases.
INTRODUCTION
-
I'm Chen, I'm the user experience designer for this project
-
I'm going to check if the product is operable and check where I can make it better for users like you. In general, I want to hear your opinion about it.
-
This is a prototype and might not be fully functional.
-
I’m not testing you, I’m testing the product. There are no wrong answers hear. Every thing you'll say will help me.
-
Is it OK to record this session?
​​
​
OPENING QUESTIONS
-
The app is here to help you find products that you need for your baby from people you know or may know. You can also sell your own items to help others achieve affordable products and reduce waste.
-
Have you ever experienced buying products online?
-
Frequency of use?
-
Have you used it to purchase products for your child?
-
What type of device or platform?
​
FIRST IMPRESSIONS
-
What are you seeing?
-
Is there anything that stands out to you?
-
Is there anything you would like to tap/click on?
TASK SCENARIOS
-
You have a 10 month old boy. You see that your child is outgrowing his stroller and you want to buy something new but you don’t want to spend a lot of money for that because you know he needs it for only 2 month and then you'll need a new one.
-
First, you need to open the app and sign in
-
-
Look for the stroller you want to buy
-
Look for a stroller
-
Read the information of the product
-
Contact seller
-
-
You have a toy that your child is scared of, but it's new and it's a shame to throw it away. You can use the app to sell it.
-
Upload a new item
-
Fill the fields
-
Press upload
-
​
FINAL THOUGHTS
-
Did you find this product/app useful?
-
How did this compare to the product/app you usually use?
-
Is there anything you expected to be able to do but couldn’t?
​
​
POST-TEST SURVEY
-
Would you use this kind of service?
-
What was hard for you in the process?
-
What worked easily for you?
-
There is something you would change?
-
There is something you want to share about the app?
Usability Testing Results
Task
Users were asked to
-
Sign up
-
Contact seller about a stroller
-
Upload their own item
​
​
Success Rate
-
5/5 users succeeded in signing up process
-
4/5 users succeeded to contact the seller on their first try
-
2/5 users succeeded to upload an item including all the fields and an image
​
​
Description of Findings
-
Users were confused regarding their personal page, what are the items there? Is this the product they watched? That they buy?
-
When uploading an item, it was not clear how they upload an image.
-
I would like to know who is the person this product belong to
-
I need to manage my friend's list
​
​
Analysis
-
The + icon in the `add new item` page is unclear
-
The user wants to see their history of conversations and products they saw in order to not contact the same seller again about the same product
-
It is important to focus on community features
​
​
Recommendations
Design add Image option differently- clearer as a call to action, add History icon to manage pat purchases, create people icons on the products to mark relation between product seller and item
PROTOTYPING
"Where are the things I saw or bought?”
Users were missing History feature.
In addition- it was important to them to understand who is the seller, how well they know him. Therefore, I added an avatar icon to help them identify the seller easily.
On each item there is its rating that connects to Google reviews to get the product brand review.
"I want to be able to manage my friend lists"
This wireflow represents the user friend’s page. This app is about connecting people that can give each other their baby’s products they don’t use anymore.
Here, you can see the user's friends page add a new friend to their list or manage his groups. In order to expand their circle of people they know and can get baby gear. This feature will allow them to contact friends of friends who they still can trust but does not have a direct connection to.
"How do I upload an image of the new item?"
Add a new item got a new look- Add new image were created as a call to action button, fields were smaller and got a smoother look.
SUMMARY
I was asked to build a second-hand baby gear app.
I conducted interviews where I found that people gets their baby gear from family or friends.
This made their house full with unnecessary products and they waste a lot of time in order to sort what they needs and what the don'ts.
Therefor, I decided to create this app with important features that will ease the experience such as:
-
Filters for accurate results
-
Chat to contact the seller to get more information about the products or buy it
-
Review section that connects to google reviews to learn about the brand
-
Smart friend menus to control seller identity
LET'S WORK TOGETHER
​
Phone number
054-6481469​
​
​
Resume
